Asurion survey shows 63 percent of dads want to replace or upgrade a gadget

NASHVILLE, Tenn., Jun 03, 2014


Want to delight dad this Father’s Day? Upgrade his tech gadgets. A recent survey conducted by Asurion, the global leader in technology protection and support services, shows that 45 percent of dads are hoping for a tech device this Father’s Day, and 63 percent want it to be an upgrade of something they already own. According to dad, the key to successful Father’s Day tech gift giving is selecting an item that is fun to use (50 percent said) or that makes his life easier (30 percent said).

Looking for ideas on the best gadgets to give dad? Here is a list of the best tech gifts dads have received in the past, as told by dads themselves in Asurion’s recent survey:

  • Mobile phone (21 percent)

  • Tablet/eReader (19 percent)

  • Home Theater/Sound (19 percent)

  • Computer/Laptop (15 percent)

“Our survey data shows a continuing trend of using technology to not only enhance the personal entertainment experience, but also to make life more convenient,” said Bettie Colombo, an Asurion spokesperson. “As our lives continue to become more integrated with technology, it is important to remember while shopping for gifts, to plan to protect these investments and consider an option for providing solutions when technology goes down. The last thing dad wants is to have his life interrupted or be out of touch because of a technology issue.”

More than 80 percent of families are planning to spend up to $250 on dear old dad. When purchasing Father’s Day gifts this year, families should add product protection to their dad’s technology devices to make sure he can get his favorite gadget working again or receive a quick replacement of a mobile device as soon as possible if there is a problem.

“As the technology dads love and depend on becomes more complex, even basic tasks like setting up a new cellphone can be daunting. Asurion’s Premier Support Solutions is available through mobile carriers and offers dads a one-stop-shop for all things tech- from trouble shooting the new device set up to syncing his gift with his other tech gadgets,” said Sue Nokes, senior vice president of customer solutions, Asurion.

Ask your wireless carrier for more information about enrolling in Premier Support Solutions. More information is available at


Survey results are based on responses from 1,000 dads. Data collected by Asurion in partnership with SSI via an online survey in April 2014.

About Asurion

For two decades, Asurion has been the global leader in technology protection. Today, as everyday life becomes increasingly dependent on such technology, Asurion keeps 280 million consumers’ lives up and running. The company provides premier support that enables users to fully utilize their digital devices and products; applications to protect privacy and provide security; and rapid replacement of lost, stolen, damaged, or malfunctioning devices. Asurion’s global team of over 14,000 employees supports the top wireless companies, retailers and service providers, enabling those companies to focus on their core businesses. When a product is missing or simply doesn't work properly, Asurion solves the problem with a system that operates 24 hours a day, seven days a week, speaks six languages, and works across any device, platform, or provider. For more information about Asurion, including customer service ratings and reviews, please visit