Asurion Study Reveals Most Families Need Help Setting Up Their Tech Gifts; Nearly A Third Have Family Members Who Don’t Use Their Tech Gifts Because They Don’t Know How


If you’re giving tech gifts this holiday season, be prepared to spend up to half a day helping your loved ones set them up.

Unless people get help setting up and learning how to use their tech gifts, they may not use them at all, according to a recent survey sponsored by global tech services leader Asurion1.


Sixty percent of U.S. adults are expected to give the gift of tech this holiday season, and 70 percent say they’ve helped family members set up or troubleshoot their tech gifts in the past.  For Millennials and Gen Xers, the rate is much higher. Ninety percent of Millennials and 80 percent of Gen Xers say they’ve had to dedicate time serving as the resident tech support during the holidays. Half spent between an hour to more than four hours helping family with their devices.


Mobile phones, laptops and tablets were items that have needed the most set-up help. However, smart home products like Google Home, smart light bulbs and internet-connected security cameras are becoming increasingly popular gifts, requiring more extensive setup and connection to other devices. Given that a third of respondents have family who don’t use their tech because they don’t know how, having access to expert tech help is more important than ever.


“Remember the days when getting your holiday gifts up and running meant putting in some batteries?  Today it’s rarely that simple. Tech gifts can become a burden for people who struggle to set them up, connect them to other devices, and keep them running smoothly,” said Barry Vandevier, Asurion President of Operations. “At Asurion, we believe that it should be easy to keep your home, family and personal devices connected and running. Our tech experts are on-hand during the holidays and every day to help with hassle-free tech setup, troubleshooting and tips to help you learn and grow with your new technology.”


Have a Hassle-Free Tech Holiday


Smart tech help from Asurion provides unlimited access to tech experts via phone or live chat to help solve any tech issue you could ever have with any device you’ll ever own, from setting up streaming services on a new smart TV to syncing a smart phone to a vehicle.  Unlike traditional tech support, there are virtually no transfers or waiting on hold, and there’s no tech question too big or small regardless of the tech brand or operating system.


Holiday shoppers have access to Asurion’s smart tech help through select mobile phone protection plans sold through major wireless carriers, or a Walmart Product Care Plan powered by Asurion. As part of the Walmart Product Care Plan, customers will receive 30 days of Soluto® premium tech help at no additional charge.